
About Us
WE'RE ON A MISSION TO REDEFINE JEWELRY

OUR DESIGNS
Each piece is thoughtfully crafted to exude unapologetic individuality, empowering you to wear your story with confidence. From edgy and contemporary to elegant and timeless, our designs stand as a testament to the power of self-expression. Discover jewelry that resonates with your rebellious spirit and makes a statement that transcends boundaries.
Our designs are meticulously crafted in-house, ensuring that every piece reflects our unwavering commitment to excellence and authenticity. To maintain the exclusivity and uniqueness of our collections, we release our products in limited quantities. By doing so, we can stay attuned to our customers' preferences and manufacture more only based on their demand. This sustainable approach not only allows us to curate fresh and innovative designs but also minimizes wasteful production practices, making our brand a conscious choice for those who value both style and sustainability. Join us in embracing jewelry that stands out and makes a meaningful impact, one limited edition piece at a time.

OUR MISSION
We are on a mission to challenge the conventional norms of jewelry, making it a statement of individuality and self-expression for all genders. We believe that jewelry should not be confined to gender stereotypes but should empower everyone to embrace their unique style fearlessly. Our rebellious spirit drives us to create everyday jewelry pieces that celebrate diversity and inspire confidence in all who wear them.
OUR VISION
Our vision is to redefine the perception of jewelry, breaking free from the traditional confines and embracing inclusivity. Through our distinctive designs, we aim to shatter gender barriers, encouraging everyone to embrace their authentic selves and embrace their rebellious side with pride. We envision a world where jewelry is not just an accessory, but a symbol of liberation, sparking conversations, and igniting change.

From the Founder
At the heart of our brand philosophy lies the commitment to breaking away from traditional design norms. This dedication is what makes each of our products truly unique and one-of-a-kind. Our aim is to cater to diverse tastes and styles in an unconventional and innovative manner, redefining the boundaries of jewelry craftsmanship. Embrace the extraordinary and explore a world of unparalleled beauty with our exceptional creations.
With a legacy flowing through three generations in the jewelry industry, I've woven a profound relationship with the world of fine craftsmanship. When I set foot on this journey, I was destined to take the path of a rebel.— Rita El Hage, CEO

OUR PEOPLE
Beyond our exceptional partners and trusted supplier network, our jewelry is brought to life by our remarkable employees. Our team comprises exceptionally talented designers, artisans, gemologists, and professionals from various walks of life, all united by their shared love for creativity and craftsmanship. With an unwavering commitment to excellence, they breathe life into each unique design, ensuring that every piece is imbued with the essence of our rebellious spirit.
Join us at XYZ Jewelry as we lead a revolution in the world of jewelry, embracing rebelliousness and empowering multi-genders to wear their stories with pride. Together, we will redefine what everyday jewelry means and make a lasting impact on the way the world sees and wears jewelry.